Do you charge extra for the photography, drone or video?

Professional photography, floorplan and the standard portal listings are included in our fee, no separate invoice. Drone, twilight photography and full video walkthroughs are included for premium properties (typically £550,000+); for properties below that threshold we can add them for a clear, agreed cost (usually £150 to £350 + VAT) and we'd only suggest them when they'll demonstrably earn back the spend.

How long after instruction does the property go live?

Typically five to seven working days from instruction. That's the time it takes to book and conduct the photography shoot, draft the floorplan, write and approve the description copy, and prepare the listings. If your EPC has expired we book that into the same window. We can move faster for urgent sales: get in touch and we'll let you know what's achievable.

Can I see the photography and description before it goes live?

Always. We send the full photo set, floorplan and draft description for your approval before any listing goes public. You can ask for reshoots, request specific photos, or rewrite anything that doesn't feel right. Nothing reaches the portals until you've signed off.

Will you list my home on Rightmove?

Yes, with Featured Property upgrade for the first fortnight, meaning your listing appears at the top of search results for relevant buyers. Around 85% of UK buyers use Rightmove, so a strong launch there is essential. We also list on OnTheMarket simultaneously.

What if my property doesn't sell, do you still charge me for the marketing?

No. We work on a no sale, no fee basis. If your property doesn't sell, you don't pay our commission, and we don't recharge you for photography, brochures or portal listing costs. The only exception is if you ask us to commission additional bespoke work beyond our standard package (e.g. a custom video production); we'd agree any cost in writing with you first.

Do you sell properties off market?

Yes, when it suits the situation. Off market or 'quiet' marketing is appropriate for sellers who value discretion (a high profile name, a sensitive family situation, a property tied to a will being settled), or for sellers who don't want neighbours and the wider village to know they're moving until contracts are exchanged. We work through our applicant register and trusted contacts. We've sold homes off market in three or four weeks where a public listing would have generated rumours.

Will my property be remarketed if it doesn't sell quickly?

Yes, and proactively, not just when you ask. After three weeks without an offer, we come back to you with a written remarketing plan: a refreshed photo set (often reshot in a different season or light), revised listing copy, a price review with comparable evidence, and a soft relaunch on the portals. The cost is included in our fee.

Marketing that
earns the click.

Photography, video, portals, brochure, social, board and the quiet 3,000 strong applicant register that often agrees the sale before anyone else sees the listing. The complete marketing toolkit Villager Homes brings to every instruction.

Visuals that do the heavy lifting.

The single biggest decision a buyer makes is whether to click into your listing on a portal. Strong visuals win that decision before anything else, and the second decision (whether to book a viewing) follows directly from the first.

Professional photography

Most homes have three seconds to win a buyer's attention on a property portal. Photography is the single biggest lever we pull to earn those seconds.

Shoots booked for the right light, usually early morning or just before sunset, when the garden looks its best and interior light is warm rather than harsh
Twenty to thirty hero shots per property, taken with a wide angle lens on a tripod for vertical and horizontal alignment
Subtle interior styling on the day: cushions plumped, surfaces cleared, kitchen worktops tidied. We bring fresh flowers where it helps; we don't over stage
Sky replacement for grey days so exterior shots match the rest of the set, used sparingly and only where the original sky distracts
Twilight exterior shots for premium properties, paid as an add on but transformative for hero images

Drone photography & aerial

Where it adds something (a substantial garden, a setting beside the Ouse, proximity to fields or footpaths) drone work captures context a ground level camera can't.

Flown by a CAA licensed operator we've worked with for years
Two or three aerial stills per property: one establishing wide, one showing plot boundaries clearly, one capturing the house in its surroundings
Optional short aerial video clip that integrates with the property's video tour
Not used where it doesn't earn its place. Flat terraces and town flats don't need drone shots

Floorplan & accurate measurements

Every property gets a professionally drafted floorplan with accurate room dimensions, total floor area in both square feet and square metres, and clear North orientation.

Measured on site by laser distance meter, drafted to RICS measurement standards
Includes garage, outbuildings, garden room, loft conversions: anything a buyer would expect to see
Furniture symbols included where useful to convey scale
Available both in the listing and as a downloadable PDF in the brochure

Video walkthrough

A two to three minute walkthrough video lets distant or busy buyers explore the property properly before deciding whether to view in person.

Shot in 4K with a stabilised gimbal: smooth motion through every room
Sequenced as a buyer would experience the house: front door, hallway, kitchen, living areas, upstairs, garden
Posted on the listing on our own site, on the Rightmove listing where premium video is enabled, and shared on social channels
Particularly valuable for buyers relocating from outside the area

Where buyers actually find you.

The channels themselves are mostly public knowledge (Rightmove, OnTheMarket) but how we use them, and what we do before the public listing goes live, is where the difference lives.

The major portals: Rightmove and OnTheMarket

Roughly nine in ten buyers find their next home through a portal listing. We list on all three majors from day one, with premium placement on Rightmove for the first fortnight.

Rightmove: Featured Property and Premium Listing upgrades on every instruction (no upsell to you)
OnTheMarket: fast launch giving 24 hour exclusivity to OTM registered buyers before the wider portals (where you opt in)
Listings auto refresh, so they keep climbing back to the top of search results without us doing manual relists

Pre market to our applicant register

Before a property reaches the public portals, it goes to the 1,000 plus active applicants on our register. Around a third of our sales agree at this pre market stage.

Each applicant receives a personal email or call from a member of our team, not an automated drip
Includes the full photo set and brochure in advance, often a day or two before the public launch
Soft launches well to buyers who've missed out on previous listings and are ready to move quickly
Saves the property from the 'been on the market for weeks' perception if a quick sale isn't needed

Villager Homes website & local search

Our own site is where buyers who've already heard our name end up, driven by repeat visitors, sold board enquiries, and local SEO around Brampton, Huntingdon and our village patch.

Property listings indexed for 'homes for sale in [village]' searches across our coverage area
Dedicated village and town guides so search engines understand the depth of our local coverage
Bookable viewings and saved searches via the site, so motivated buyers can self serve at 11pm without waiting for an agent

Social media & paid social

Each new listing gets a tailored post on Facebook and Instagram, with paid promotion for premium properties, targeted by postcode and demographics.

Carousel posts featuring the hero photo set, a one line tagline and the asking price
Reels and short form video for properties with strong walkthroughs
Paid promotion targeted to local audiences (Cambridgeshire, London commuters, RAF families) on Meta's ad platform
Tracked: we see which posts drive enquiries, and lean into formats that work for your property type

The supporting channels.

Brochure & print

Every property gets a designed PDF brochure: eight to twelve pages of photography, floorplan, room dimensions, location context, EPC summary and our description copy.

Sent to every applicant who books a viewing
Available as a printed leave behind at every viewing, on heavyweight paper
Designed in house, not templated. The brochure reflects the property's style and audience

Window display & sold boards

Our Brampton office window is one of the most walked past spots on the High Street, and a still effective ad slot in the local market.

Premium properties featured in the front window with photography refreshed weekly
Hartford Junior, Brampton Village Primary and Hinchingbrooke School parents pass us daily, and they're the most active family mover audience in the patch
For sale boards available on every instruction, with sold boards going up the day STC is agreed: quietly powerful local marketing

Open house events

Where it suits a property (usually for in demand homes likely to attract multiple buyers) we run a focused open house on a Saturday morning.

Booked viewing slots through the morning to manage flow and protect privacy
Creates competition and urgency, often resulting in best and final offers within a week
Particularly effective for first time buyer homes and family houses in popular villages

Targeted printed mailers

For unique properties, we sometimes hand deliver designed postcards to surrounding streets, the 'your friend who'd love this' route.

Used selectively: premium homes where neighbours' networks matter, period properties where a previous owner's contacts might know a buyer
Designed to match the brochure aesthetic; not a generic flyer

Tracking, feedback, and what happens when momentum slows.

The marketing plan is half the job. The other half is reading the response week by week and adjusting where it's not landing: honestly, early, and with a clear next step.

Weekly viewing & enquiry report

Every Friday you receive a written report covering: viewings booked and conducted, applicant feedback (verbatim where useful, summarised where not), portal click throughs vs. comparable properties in your bracket, any offers received, and our recommendation on next steps.

Honest remarketing if it's needed

If two or three weeks pass without strong feedback, we'll come back to you with options: a price review with comparable evidence, a refreshed photo set (often reshot in better light), a tightened description, or a relaunch on the portals. We'd rather have a frank conversation early than let your property sit and drift.

Buyer screening before viewings escalate

We qualify every applicant before booking a second viewing or accepting an offer: proof of funds, chain status, mortgage agreement in principle. This means the offers that reach you are real, and the deals that progress are the ones most likely to complete.

What our full sales service includes→Our fees, in plain numbers→The full sellers' guide and journey→

Marketing, answered.

Do you charge extra for the photography, drone or video?
Professional photography, floorplan and the standard portal listings are included in our fee, no separate invoice. Drone, twilight photography and full video walkthroughs are included for premium properties (typically £550,000+); for properties below that threshold we can add them for a clear, agreed cost (usually £150 to £350 + VAT) and we'd only suggest them when they'll demonstrably earn back the spend.
How long after instruction does the property go live?
Typically five to seven working days from instruction. That's the time it takes to book and conduct the photography shoot, draft the floorplan, write and approve the description copy, and prepare the listings. If your EPC has expired we book that into the same window. We can move faster for urgent sales: get in touch and we'll let you know what's achievable.
Can I see the photography and description before it goes live?
Always. We send the full photo set, floorplan and draft description for your approval before any listing goes public. You can ask for reshoots, request specific photos, or rewrite anything that doesn't feel right. Nothing reaches the portals until you've signed off.
Will you list my home on Rightmove?
Yes, with Featured Property upgrade for the first fortnight, meaning your listing appears at the top of search results for relevant buyers. Around 85% of UK buyers use Rightmove, so a strong launch there is essential. We also list on OnTheMarket simultaneously.
What if my property doesn't sell, do you still charge me for the marketing?
No. We work on a no sale, no fee basis. If your property doesn't sell, you don't pay our commission, and we don't recharge you for photography, brochures or portal listing costs. The only exception is if you ask us to commission additional bespoke work beyond our standard package (e.g. a custom video production); we'd agree any cost in writing with you first.
Do you sell properties off market?
Yes, when it suits the situation. Off market or 'quiet' marketing is appropriate for sellers who value discretion (a high profile name, a sensitive family situation, a property tied to a will being settled), or for sellers who don't want neighbours and the wider village to know they're moving until contracts are exchanged. We work through our applicant register and trusted contacts. We've sold homes off market in three or four weeks where a public listing would have generated rumours.
Will my property be remarketed if it doesn't sell quickly?
Yes, and proactively, not just when you ask. After three weeks without an offer, we come back to you with a written remarketing plan: a refreshed photo set (often reshot in a different season or light), revised listing copy, a price review with comparable evidence, and a soft relaunch on the portals. The cost is included in our fee.

Want to see the marketing applied to your home?

At the valuation visit we'll talk you through the exact plan for your property: which channels we'd lead with, where photography matters most, and the realistic timeline to a sale.

Book a valuation Or speak to us

Marketing thatearns the click.